On a recent morning, when many newspapers and news sites were buzzing about swine flu, voiceofsandiego.org wrote instead about a local science professor and his quest to understand the beginning of the universe.
The swine flu story was nowhere to be found.
To some news junkies, it may seem like the nonprofit news site missed the big story of the day. But this intentional omission fits right in with the independent publication's values.
It also indicates what the future of local news may hold. Read more.